Get to know Digimon Partners

DIGIMON PARTNERS, YOUR DIGI-COMMUNITY

Digimon Partners website

- The purpose of the community launch is to revitalize the entire Digimon series.

- The community aims to spread the passion of fans of the original Digimon Adventure (1999) series to fans of other series and revitalize the entire Digimon series.

- The "Digimon Partners" community site has gained around 25,000 members from its release in April 2021 to May 2023 and has attracted interest from passionate core fans. The male percentage is slightly higher, but they have also gained many female fans. The age group mainly consists of people in their late twenties to early thirties. This generation was in elementary school to junior high school when the first anime series was aired. Now that they have become working adults, they might be reviving their nostalgic feelings towards the characters they were familiar with back then and participating in the community.

- The community includes an e-commerce site called "DP Shop" that sells official merchandise and original products developed based on member feedback.

- The community and the seamless purchasing experience through the e-commerce site contribute to the strong sales of merchandise.

Source: Digimon Partners official website and twitter

(Left) The photo of the Chibimon/DemiVeemon life-sized stuffed animal went viral on Twitter and led to an increase in sales.

(Right) Music box. Product resulting from a collaboration with fans who chose the song and image for the music box through voting.

While life-sized plush toys and music boxes are by no means inexpensive, Digimon fans, as adults, can now enjoy the luxury of indulging in such purchases, and it is heartening to see that being accepted as a source of enjoyment.

- The community allows fans to express their strong attachment to Digimon and engage in co-creation projects to develop various goods.

- The community appeals to a diverse range of fans, bridging the gap between passionate fans of the original series and new fans.

- Efforts have been made to cater to international fans by providing English language support and translation features within the community.

Posts on the Digimon Partners website

- The community aims to remove language barriers and provide information visually to satisfy the curiosity of international fans.

- The community encourages fans to actively participate and expand the circle of fans by sharing comments and artwork within the site.

- The community is open to non-members to expand the reach of Digimon and aims to gain leadership from the late 20s to early 30s generation, which represents the core fans of the original series.

- The community's approach may be applicable to other long-selling works of Toei Animation.

- Future plans include communication related to the new movie released in October 2023 and generating expectations and discussions within the community.

- The goal is to promote the return of parents' generation fans and aim to acquire fans from the parent-child generation, emphasizing the potential for long-term brand continuity and the ability to attract new customers through brand heritage.

Digimon Partners Shop

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